Apr 15 2010
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“ 3. The ads look and behave a lot like apps; the early and very popular lighter app by Zippo would feel right at home here. Unlike browser-based ads, iAd ads can tap into all major OS features of the phone, from compass and accelerometer to the multitouch interface. In the beginning, all ads will be built (in HTML5) by the iAd team. In the future, Apple will release an iAd SDK.
